If, for example, you’re redesigning your site, but want to direct users to a different domain while you finish. It should only be used when you have the intention of moving back to the old URL at some point. 302 RedirectĪ 302 redirect is a temporary redirect. In almost all cases, this is the type of redirect you’ll want to use. And search engines recognize and index this kind of redirect, making it the best choice for SEO. It passes on all the SEO authority of the existing URL. It’s the most commonly used and powerful redirect. This type of redirect takes place on both a browser and server level. 301 RedirectĪ 301 redirect is a permanent redirect. There are three main types of redirects to be aware of, although most website owners will only need to use the first. You can implement redirects on a page-by-page basis, or at the domain level.
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Knowing how to set up a redirect is a valuable skill for anyone that runs a website. And it keeps you from losing the value of any links you’ve built to that page-which is important for search engine optimization (SEO), as well as the user experience of anyone that clicks one of those links. It ensures visitors don’t end up on a 404 page and instead find something relevant to what they were originally looking for. When anyone types in or clicks on that original URL they’ll be taken to the page you set the redirect up to instead. A website redirect points your old URL to a new page.
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